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dubut.

Dubit

Building a brand for metaverse gaming experts.

CLIENT

Dubit

Department

  • Studio

Despite being at the cutting edge of building games for the metaverse, Dubit were looking to level up their brand image. In search of an identity and tone that would appeal to both brands and agencies - the brand wanted to place their clients within the metaverse maximizing on the millions of daily active users (DAU) the games attracted.

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Built on strategy - our teams worked to find a balanced new direction for the brand.

With a requirement to appeal to both brands and agencies, we needed a look and feel that would talk their language. Our initial direction explored the use of gradient color, preserving their iconic ‘D’ brand mark and permeating a thread that not only encapsulated the versatility of their gaming portfolio but had a sense of progression and a colorful futuristic aesthetic.

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Our brand strategy developed into both web and animated collateral.

We extended this into the look and feel of their website and commercial collateral. We permeated the media mix with gradient animations and an agile brand palette that allowed versatility when communicating with both agencies and brands.

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"A huge thanks to Paradise for delivering a stunning branding experience.".

Kirsty Midgley, Head of Marketing, Dubit

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Bringing the same level of movement and interaction to the digital experience.

A fully animated website experience built on a parallax framework that truly delivered an extended brand experience online. The Dubit site was built with a toggle feature for an agency or creator access, multiple consumer touch-points, forms and motion assets - all encased in the updated brand theme and visual identity.

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Results & campaign highlights.

As a result of our brand activity, Dubit’s Metaverse sales enquiries increased by 60%, with an awareness uplift of over 100%. As a result of the re-brand, tone of voice Dubit was able to attract brands to their games and, in some cases, build entire game experiences, including H&M and Nickelodeon. If your brand is feeling a bit 1999, looking to attract a new audience or looking to align with a new strategy—perhaps it’s time for a futuristic refresh?