Bringing the Sound of Summer to the UK’s naval capital.
Greenwich Summer Sounds is an extraordinary music festival held at London's Old Royal Naval College, a cultural gem in Maritime Greenwich. With 9 world-class artists and 28,000 attendees, it's an unmissable event spanning 4 unforgettable nights.
We created an impactful brand identity to help launch the offering.
This research and development phase fueled our agency's design-driven enthusiasm. We faced a pristine canvas, adorned solely with a world-class lineup and the awe-inspiring silhouette of the UK's iconic skyline. With meticulous exploration, we charted diverse routes, dissected intricate mechanics, and crafted captivating treatments. It was a captivating journey of creative discovery that breathed life into our design endeavours.
A design language that felt fresh & exhilarating with a heritage tonality.
To connect the Old Royal College's historical setting with a contemporary vibe, we sought a treatment that bridged the two worlds. Our preliminary research highlighted the strong presence of nautical and naval graphic language in the collective consciousness. Leveraging this awareness, our team seamlessly merged these graphics and stylistic elements to create a distinctive brand language.
“We love our GSS brand look and feel - a truly smart visual identity.”
Head of Marketing - Greenwich Summer Sounds
A versatile palette and design language across the full brand mix.
With our dynamic and fluid shapes, accompanied by an electrifying orange palette, we crafted a cohesive brand experience that effortlessly flowed through every aspect of the festival. From eye-catching signage to engaging social media presence, from captivating artist announcements to visually striking stage designs, our brand language unified the festival's identity across various touchpoints.
A logo in multiple colour ways to handle all forms of brand placement.
We aimed to forge a logo mark that exuded confidence, boldness, and captured the essence of our naval theme. This distinctive mark pulsated through merchandise, ticketing, on-site signage, and even graced the grandeur of the main stage, leaving an indelible impression on festival-goers at every turn.
We deliver all of our brand visuals in a seamless BrandPad package.
We offer a smart and effective solution called BrandPad for seamless internal brand communication. This cohesive brand deck consolidates rules, usage guidelines, downloads, templates, and creative assets in one convenient location. Explore the GSS package by clicking here.
A strategic brand creation - culminating in over 28,000 attendees.
Our stunning brand creation permeated the media mix, effortlessly making its presence felt through paid social media campaigns, strategic out-of-home placements in London, and a myriad of physical touch-points that adorned the event, creating an immersive and memorable experience.
1Iconic brand identity.
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