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Grey Goose

Helping Bacardi build their victorious 'Live Like' social campaign


A vodka of unparalleled quality that’s made without compromise.

Life is full of moments, big and small, planned and spontaneous, and those moments need something worthy of the occasion. We worked with the Grey Goose UK team to develop a series of 'always on' digital content for the 2020 'Live Like' Campaign and drive conversation around the brand.

Approach & Creative

'Live Like you need bigger speakers' was born from the concept of socialising and enjoyment with friends. The shoot was set in an East London apartment space and follows the journey of the unexpected arrival of a group of friends, with a really vibrant atmosphere for socialising at home.


The brief was to create a framework that really resonated with Gen X & the Paradise team delivered exactly that

We wanted our creative to feel energetic and vibrant whilst sitting comfortably within the Grey Goose 'Live Victoriously' landscape— Nick Jekyll, Creative Director, Paradise Agency

Making it this far would suggest you enjoyed our work.

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: