Helping Bacardi reposition to a new audience using their victorious 'Live Like' mantra.
We were tasked to help mainline Grey Goose into Gen Z culture through a more accessible, youthful narrative around home drinking.
Life is full of moments, big and small, planned and spontaneous, and those moments need something worthy of the occasion. We worked with the Grey Goose UK team to develop a series of 'always on' digital content for the 2020 'Live Like' Campaign and drive conversation around the brand.
Approach & Creative
'Live Like you need bigger speakers' was born from the concept of socialising and enjoyment with friends. The shoot was set in an East London apartment space and follows the journey of the unexpected arrival of a group of friends, with a really vibrant atmosphere for socialising at home.
The brief was to create a framework that really resonated with Gen X & the Paradise team delivered exactly that
We wanted our creative to feel energetic and vibrant whilst sitting comfortably within the Grey Goose 'Live Victoriously' landscape— Nick Jekyll, Creative Director, Paradise Agency
12% increase in engagement across all 'Live Like' posts.
8K followers increase over the campaign period.
When polled, 65% of our hero audience were 'more likely' to buy Grey Goose.
Sales uplift of 7% across the 4-week campaign.
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