Skip to content Skip to footer navigation

Grey Goose

Helping Bacardi attract a new audience using their victorious 'Live Like' mantra.


We were tasked to help mainline Grey Goose into Gen Z culture through a more accessible, youthful narrative around home drinking.

Life is full of moments, big and small, planned and spontaneous, and those moments need something worthy of the occasion. We worked with the Grey Goose UK team to develop a series of 'always on' digital content for the 2020 'Live Like' campaign to drive conversation around the brand.

Creative approach & social narrative.

'Live Like you need bigger speakers' was born from the concept of socialising and enjoying time with friends. The shoot was set in an East London apartment space and follows the journey of an unexpected arrival of a group of friends, with a really vibrant atmosphere for socialising at home.

The brief was to create a framework that really resonated with Gen Z & the Paradise team delivered exactly that.

“We wanted our creative to feel energetic and vibrant whilst sitting comfortably within the Grey Goose 'Live Victoriously' landscape” — Nick Jekyll, Creative Director, Paradise Agency

Results and campaign highlights.

12% increase in engagement across all 'Live Like' posts.

8K follower increase over the campaign period.

When polled, 65% of our hero audience were 'more likely' to buy Grey Goose.

Sales uplift of 7% across the campaign.

Making it this far would suggest you enjoyed our work.

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: