NBCUniversal x Hayu

We established the 'Moment's' campaign - a global marketing campaign devised to bring Hayu closer to their audience. Highly relatable, everyday moments visualised across TVC, OOH, Social and Radio to drive a direct connection to the brand - outside of traditional show marketing.

Richard Howard, SVP, Marketing

We worked closely with internal Hayu teams to develop a campaign that hit multiple touch-points, driving emotional connection for their viewers. From binge watching during your morning routine, through to ditching your boyfriend for a night with the Kardashians.

It's been a wild ride. Our production team filmed across 6 different London locations to create our Hayu moments. From set building bath tubs to relatable home environments and everything in between. We even brought in Biscuit the dog to make our 'ditch-the-bra' moment super relatable.

We obsessed over the connection between the brand colour and how this drives emotional connection. Bringing this to life through animated gradients and large static washes.

Easily applicable on a global scale to make it accessible across all territories whilst being able to generate conversation. We shot every device with a green screen application, allowing us to switch out various ‘hero’ shows into each of the moments depending on the territory.

52% uplift in brand awareness across the UK.

48% uplift in brand awareness across Australia.

60% uplift on ad-appeal in Canada.

65% resonated with the messaging and felt like it was perfect for 'people like me'.

Those interested were more likely to cite value in HayU as an SVOD that has 'everything I need'.

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: enquiries@paradise.london