Frozen fruit, smoothies & health goodness directly to your door.
Pack’d are a new & disruptive frozen fruit and smoothie brand delivering straightforward, nutritious & sustainable plant-based food directly to your door through monthly subscriptions. We were bought on board to deliver a performant & continuous paid media sales funnel across the range of subscriptions.
Our team was assigned the crucial responsibility of elevating the brand's presence and showcasing its products to a wider audience through strategic paid social campaigns across their existing social media channels. Our primary goal was to drive a positive Return on Ad Spend (ROAS) by implementing a comprehensive strategy that would effectively amplify the brand's reach, engagement, and conversions through a meticulous blend of creative content, precise targeting, and data-driven optimization techniques.
Our approach involved a comprehensive strategy that encompassed data analysis, content creation, and optimization. We began by analyzing previous social activities to identify target audience segments and understand their preferences and behaviours. This informed our 3-month paid amplification strategy, which was supported by engaging social-first content tailored to the identified audience sets. Our content was designed to showcase the brand's products and highlight their unique features and benefits. We then regularly monitored and optimized using data-driven insights to ensure that our campaign remained effective and relevant.
We kickstarted our strategy by defining the optimal creative performances, messaging, audience sets, and placements. We leveraged the learnings from the first campaign to inform fresh and innovative creative strategies. This iterative approach allowed us to continuously optimize our efforts and drive even better Return on Ad Spend (ROAS), ensuring that our social media marketing efforts were constantly refined for maximum impact.
3xReturn on ad spend.
Thanks to our efforts, Pack'd has not only gained a significant influx of new customers and subscribers, but they have also gained an informed and comprehensive paid strategy that is delivering positive bottom-line results.
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