Rucola London

We partnered with Rucola London at the top of The Conduit to turn its sustainable spirit into standout content through thoughtful art direction, seasonal campaigns, platform-native storytelling, social strategy & paid media, we helped build a brand world designed for discovery.

Despite its ideal location and culinary credibility, Rucola lacked digital presence. Footfall from passersby was low, and its broader reputation as a must-visit dining destination hadn’t yet taken off. The restaurant needed a campaign that could build brand awareness through scroll-stopping premium content, while driving bookings with tactical, targeted output. There was also the challenge of balance. Rucola wanted a glossy, elevated aesthetic that aligned with The Conduit’s positioning, but also needed to feel warm, authentic, and people-led to appeal on platforms like TikTok and Instagram. Social media had to work hard: as a shopfront, a storytelling platform, and a growth channel.

We create a social ecosystem that blended beauty with utility. We built an audience-first strategy rooted in two complementary content pillars:

1. Premium, polished content: Hero assets to serve as the visual identity of Rucola online, clean, aspirational imagery that spoke to the restaurant’s ethos and aesthetic. These were the showpieces, designed to stop scrolls and establish brand tone.
2. Real, people-led storytelling: To complement the polish, we leaned into TikTok-native formats, featuring real customers, behind-the-scenes kitchen moments, staff spotlights, and day-in-the-life storytelling.

Get in touch with our team for support on your next project or campaign. Book a consultation with our creative department here:
enquiries@paradise.london