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Singapore Airlines

Culture focused creative for the world’s best airline.



Singapore Airlines, the prestigious flag carrier of the Republic of Singapore, boasting an extensive network of over 20 subsidiaries, has earned the distinguished title of the world's best airline on five occasions. In 2023 - Singapore Airlines opened a new direct route between Singapore and Brussels.

Challenge + Brief.

To deliver a punchy, emotive and informative content campaign to drive awareness of the new route.

Connecting culture, connecting people, connecting cites - how do we sit Singapore Airlines at the heart of this journey?

Solution + Creative.

We built a ‘match-cut, split-screen’ creative treatment that quite literally connects the best of each city - seamlessly integrating the two locations.

Connecting people, culture, landmarks, passions - all powered by Singapore Airlines.

Generating results.

Enhancing our media mix with precisely tailored printed adverts and social media formats, our content quickly captivated audiences on both organic YouTube and a strategically executed LinkedIn paid campaign.

“Thank you Paradise, the content has been performing really well.”

Head of Marketing, Singapore Airlines

Ready to level up your brand?

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: