Culture focused creative for the world’s best airline.
An exciting new route for high-flying creative.
Singapore Airlines, the prestigious flag carrier of the Republic of Singapore, boasting an extensive network of over 20 subsidiaries, has earned the distinguished title of the world's best airline on five occasions. In 2023 - Singapore Airlines opened a new direct route between Singapore and Brussels.
Challenge+Brief.
To craft an electrifying, emotionally gripping and informative content campaign to ignite excitement about the new route.
In the midst of connecting cultures, people, and cities, how do we position Singapore Airlines as the leader in this journey?
Solution+Creative.
Our social ads redefine the concept of connecting cultures. Our team creative ads tseamlessly bridge the gap between Singapore and Brussels. Through split-screen visuals and text conversations between friends, we effortlessly establish a synergy and connection between these two vibrant cities - all while placing the ease of travel at the forefront.
Generating results.
Enhancing our media mix with precisely tailored printed adverts and social media formats, our content quickly captivated audiences on both organic YouTube and a strategically executed LinkedIn paid campaign.
“We truly enjoy working with Paradise, and love their creative thinking.”
Head of Marketing, Singapore Airlines, Netherlands
035,000+
views (48 hours)
0100+
positive comments
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Ready to level up your brand?
Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: enquiries@paradise.london