Culture focused creative for the world’s #1 airline.
An exciting new route for high-flying creative.
Singapore Airlines, the prestigious flag carrier of the Republic of Singapore, boasting an extensive network of over 20 subsidiaries, has earned the distinguished title of the world's best airline on five occasions. In 2023 - Singapore Airlines opened a new direct route between Singapore and Brussels.
Challenge+Brief.
To craft an electrifying, emotionally gripping and informative content campaign to ignite excitement about the new route.
In the midst of connecting cultures, people, and cities, how do we position Singapore Airlines as the leader in this journey?
Solution+Creative.
Our social ads reimagine cultural connection, seamlessly bridging Singapore and Brussels. Through split-screen visuals and text conversations between friends, we capture the synergy between these vibrant cities—highlighting the ease of travel and celebrating the unity that brings people closer together.
Generating results.
By enhancing our media mix with precisely tailored print ads and social media formats, our content quickly captivated audiences across organic YouTube and a strategically targeted LinkedIn paid campaign.
035k+
views in 48 hours
0100+
positive comments
0500+
shares
Creating festive drivers for the #SingaporeSnowglobe campaign.
Driving awareness around the new Singapore Airlines route to Cairns.
Using the power of conversation to create a modern social ad promoting new routes.
“We truly enjoy working with Paradise, and love their creative thinking.”
Get in touch with our team for support on your next project or campaign. Book a consultation with our creative department here: enquiries@paradise.london