Hayu x The Kardashians

Brand identity for the biggest reality TV finale ever.

How to communicate the end of an era for adoring Kardashian lovers.

Hayu - the worlds biggest reality TV SVOD service - tasked us with finding a campaign hook from which they could hang their social, PR and digital marketing to announce the last ever season of KUWTK.

We created an agile yearbook treatment that allowed us to tell the Kardashian story through the seasons.

A flexible mechanism that allowed the creative to hone in on old memories and moments, building a narrative for fans. This also worked as a treatment and design mechanic for our videos, printed textures and animation assets.

“We wanted to create something that felt premium and on-brand for the season, but also heartwarming and nostalgic too.”

Nick Jekyll - Creative Director

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