Hayu x The Kardashians
Brand identity for the biggest Reality TV finale ever.
How do you communicate the end of an era for so many adoring Kardashian lovers?.
Hayu - the worlds biggest reality TV SVOD service - tasked us with finding a campaign hook from which they could hang their social, PR and digital marketing to announce the last ever season of KUWTK.
We created an agile yearbook treatment that allowed us to tell the Kardashian story though the seasons.
An agile mechanism that allows the creative to hone in on old memories and moments. Also working as a video treatment, printed textures and animation slate.
We wanted to create something that felt premium and on-brand for the season, but also heartwarming and nostalgic too.
Nick Jekyll, CD
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