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Sipsmith x Free Glider

A immersive experience built around an exhilarating alcohol-free experience

Bringing an immersive experience to the streets of London.

CLIENT

Sipsmith x Free Glider

Department

  • Experience

We were tasked with developing a FAME-DRIVING idea for Dry January, which underpins FreeGlider’s existing creative idea “taking alcohol free sipping to new heights”, to drive brand distinctiveness & meaning during everyday treat moments. 

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Take the glide.

An experiential campaign centred around ‘taking the glide’ we’ll set up a VR lift experience in multiple locations around London, inviting people to experience free glider with a new sensation.

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The Activation.

Given the unique nature of the experience and exposure to new products, there are plenty of touchpoints and opportunities for visitors to capture their own content and activate the experience accordingly. 

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The socials.

The Take The Glide experience will be amplified digitally across social platforms with the use of custom hashtags, influencers, sponsored paid campaigns, interactive live streams and tailored / relevant content.

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The Physical.

We can take this further than digital, offering our customers the opportunity to immerse themselves further in the campaign with physical content.

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