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Snug Sofa x Idea Farm

Getting comfy with Snug & Chris Hughes.

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A sofa so comfy, you’d better take out a prenup just in case. Now, who to cast?.

We partnered with the fantastically creative brains at Idea Farm to produce this cheeky little ad for 'ultra comfy' Snug Sofa's. Chris Hughes took the lead as our relationship guru, desperate to keep hold of his new sofa.

A punchy, disruptive, humorous and highly effective slice of influencer brand marketing.

We worked closely with both brand and talent - ensuring that the balance between Chris' story and the sofa loyalty was continually measured. Snug as a brand are highly experimental, fun and flexible - trusting us to take the concept and really bring it to life in our own way.

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Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: enquiries@paradise.london

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