Reign Body Fuel

Creative product marketing for heavy lifting brands.

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How do we showcase Reign's dedication to workout through product marketing?.

With a target demographic of heavy lifters, and a serious commitment to the workout - Reign were keen for a creative merchandising execution that elevated this messaging to their 20-30 year old unisex audience. Let it Reign.

Enter Paradise - developing a range of product for both workout and recovery.

Breaking the stigma of Reign being purely about the heavy lifting, we wanted to bring in 2 ranges. Concepts, design, branding and production of a full merchandising range and their journey into market.

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Ideation, design, branding & production, our team cover end to end campaign production.

Kicking off with our pre & training range - resistance bands, sweatbands, water bottles. And into our recovery range with massage guns, foam rollers and luxury transport bags.

An immediately recognisable range of product that aligns perfecting amplify Reign's message to their demo.

Working closely with the Reign brand team to conceptualise and create a seamless production.

A brand message can often be diluted through product - especially in the events and promo space. Our understanding of brand & design as well as manufacture was a primary key to success on this project.

A supply chain network with global reach - ensuring events & audiences don’t miss out.

We co-ordinate with factories to work on timelines from initial materials to the sampling and manufacture stages. Our shipping teams works closely with the logistics network - meaning we are able to ship to over 200 countries.

Making it this far would suggest you enjoyed our work.

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: enquiries@paradise.london