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Reign Body Fuel

Creative marketing for heavy lifting brands.


How do we showcase working out through product product marketing?

With a target demographic of heavy lifters and a serious commitment to the workout. Reign was keen on a creative merchandising execution that elevated this messaging to their 20-30-year-old unisex audience.

Paradise developed a range of product for both workout and recovery.

Breaking the stigma of Reign being purely about the heavy lifting, we wanted to bring in 2 ranges. Concepts, design, branding and production of a full merchandising range and their journey into the market.


Ideation, design, branding & production, covering end to end campaign.

Kicking off with our pre & training range - resistance bands, sweatbands, water bottles. And into our recovery range with massage guns, foam rollers and luxury transport bags.

Working closely to conceptualise and create a seamless production.

A brand message can often be diluted through product - especially in the events and promo space. Our understanding of brand & design as well as manufacture was a primary key to success on this project.

A global supply chain, ensuring events and their audiences don’t miss out.

We co-ordinate with factories to work on timelines from initial materials to the sampling and manufacture stages. Our shipping teams works closely with the logistics network - meaning we are able to ship to over 200 countries.

Ready to level up your brand?

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: