Delivering a tasty rebrand for the UK’s biggest food festival.
Delivering a tasty rebrand for the UK’s biggest food festival.
Alex James and the wonderful team at IMG tasked Paradise with a full brand refit for their iconic food festival. And a feastival this big - meant some seriously big brand consideration.
A refreshed and modernised identity - that retained heritage.
We wanted to create a format and theme that could adapt and grow for years to come - whilst honouring some of the past treatments and styles.
Building a full world of colour, iconography and illustration for the brand.
From stage to signage, ticket to t-shirt, post to packaging - we created a seamless brand experience through colour, typography and assets. A cohesive and yet agile mechanic that allowed the brand to showcase the breadth of the festival and communicate multiple messages.
A branding framework for digital, print and interactive assets.
We expanded our brand mechanic to work across all media - giving our clients the most agility and flexibility - from announcing artists and selling tickets to branded press articles and on-site materials that all look and feel cohesive.
Driving sales through thumb-stopping social animations.
We found that static treatments weren't doing our brand work justice - and opted for animated variations that really allowed our shapes and feastival world to come alive. We used these primarily to drive headliner announcements and important festival details.
Ready to level up your brand or campaign?
Get in touch with our team for support on your next project or campaign. Book a consultation with our creative department here: enquiries@paradise.london
