Delivering a tasty rebrand for the UK’s biggest food festival.
Alex James and the wonderful team at IMG tasked Paradise with a full brand refit for their iconic food festival. And a feastival this big - meant some seriously big brand consideration.
A refreshed and modernised identity - that retained heritage.
We wanted to create a format and theme that could adapt and grow for years to come - whilst honouring some of the past treatments and styles.
Building a full world of colour, iconography and illustration for the brand.
From stage to signage, ticket to t-shirt, post to packaging - we created a seamless brand experience through colour, typography and assets. A cohesive and yet agile mechanic that allowed the brand to showcase the breadth of the festival and communicate multiple messages.
A branding framework for digital, print and interactive assets.
We expanded our brand mechanic to work across all media - giving our clients the most agility and flexibility - from announcing artists and selling tickets to branded press articles and on-site materials that all look and feel cohesive.
Driving sales through thumb-stopping social animations.
We found that static treatments weren't doing our brand work justice - and opted for animated variations that really allowed our shapes and feastival world to come alive. We used these primarily to drive headliner announcements and important festival details.
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